How Compass Helps You Sell Smarter

Selling a home is more than a transaction—it’s a strategy. The way your property is introduced to the market can shape its outcome. At Compass, our research shows that listings pre-marketed before going live on public websites achieve real advantages. Homes in this category close at an average of 2.9 percent higher, go under contract 20 percent faster, and are 30 percent less likely to experience a price drop. These are not just numbers; they represent stronger results, better experiences for sellers, and more confident decisions throughout the process.

To achieve these results, Compass created the 3-Phased Marketing Strategy. This proven approach helps sellers test their price, generate early interest, and maximize exposure at just the right time. The strategy isn’t about rushing to list your property—it’s about preparing it for success with the right buyers, in the right way, at the right moment.

Phase One: Generate Early Demand

The first phase begins with a Compass Private Exclusive. Instead of immediately listing your home publicly, your property is quietly introduced to a trusted network of Compass agents and serious buyers. Think of this as a soft launch. Just as companies test products before making them available to the wider market, this step allows your home to be tested in a smaller, highly qualified audience.

During this stage, you have the chance to gather valuable feedback without adding days to your public market timeline. You can see how buyers respond to your price and presentation, and make adjustments before stepping onto the broader stage. At the same time, your property is already creating interest and anticipation among agents and buyers who are paying close attention.

Luxurious Los Angeles home with 5 beds and 5 baths listed at $2,838,000. The modern interior boasts ample natural light and elegant decor. Seller Agent Cheryl suggests a price adjustment due to strong interest.

Phase Two: Build Anticipation

Once you’ve refined your pricing and presentation, your listing moves into the Compass Coming Soon stage. This second phase gives your property its first moment in the spotlight, but still within a controlled setting. Buyers searching Compass.com see your home before it appears on public websites. Because it has not yet hit the Multiple Listing Service (MLS), your listing carries no history of days on the market and no record of price reductions.

This advantage cannot be overstated. It positions your home as fresh, highly desirable, and full of potential. Buyers begin discussing it with their agents, scheduling showings, and preparing to act quickly once it becomes available to the broader market. In essence, Coming Soon status creates anticipation and excitement, which translates into stronger momentum once the home goes live.

"Weekly growth in listing insights shows a significant increase in new visitors and average time spent following the Compass 'Coming Soon' launch."

Phase Three: Sell Better

After gathering feedback and building demand, your property is ready for the final phase: launching on the MLS and public websites. At this stage, your home enters the open market, but with a critical difference. Instead of entering quietly and hoping buyers notice, your home is launched with maximum demand already in place. The anticipation created in the earlier phases helps generate stronger offers, faster timelines, and a more confident selling experience.

By the time your listing is live on major platforms, you’re not just another property on the market—you’re a highly anticipated listing that buyers already know about and want to see. This strategic build-up creates the best possible conditions for a successful sale.

Real estate excitement: A Los Angeles property receives multiple offers, prompting a discussion between a seller agent and client eager to review.

Why This Matters

Selling your home is not simply about exposure—it’s about the right exposure. Pre-marketing allows you to enter the public market from a position of strength, with demand already established and feedback already collected. Instead of reacting to challenges after your home is listed, you enter the market prepared, informed, and in control.

At Compass, this approach reflects our commitment to helping clients achieve the best possible results. With data-backed strategies and a flexible, phased plan, we give sellers more confidence and buyers more reasons to act.

Let’s Connect

If you’re considering selling your home, I’d love to walk you through how the Compass 3-Phased Marketing Strategy can work for you. Together, we can explore your goals, review your options, and create a plan tailored to your needs.

I’m here to make sure your sale is not just successful, but strategic.

Alyssa Pimentel, Licensed Real Estate Broker (847.977.1940)